Research Methodology
AI-Assisted Persona-Based Scenario Development
Overview
A speculative futures study using AI-assisted synthetic personas to explore Portugal's January 2026 presidential election. The goal is to support democratic deliberation — not prediction.
Core Approach
This study generates 32 synthetic personas, 11 future scenarios, and 26+ experiential vignettes to help citizens understand electoral implications. We explore possibility space rather than forecast outcomes.
Academic Frameworks
Causal Layered Analysis
Inayatullah, 1998
4-level depth analysis from surface facts to underlying myths
Three Horizons
Sharpe et al., 2016
Temporal mapping from present (H1) through transition (H2) to future (H3)
Schwartz Values Theory
Schwartz, 1992
10 universal human values for persona psychology profiling
Moral Politics
Lakoff, 2002
Strict Father vs Nurturant Parent cognitive frames
2×2 Scenario Matrix
Shell/GBN Tradition
Two critical uncertainties generating four archetypal futures
Silicon Sampling
Argyle et al., 2023
LLM-conditioned synthetic persona generation
Experiential Futures
Candy, 2010
Sensory vignettes making futures tangible through lived experience
Generative Approach
Bisbee et al., 2024
Explicit acknowledgment of LLM limitations vs. prediction claims
Research Process
Baseline Research
Desk research to understand Portugal's current context (January 2026): demographics, economic conditions, political landscape, housing crisis, healthcare strain, youth emigration, immigration patterns, regional inequalities, and candidate profiles.
Output: 8 research documents establishing the present horizon (H1)
Deep Structure Analysis
Causal Layered Analysis (Inayatullah, 1998)For each major issue, analyze four layers of meaning:
- Litany — Surface facts and events
- Systemic causes — Economic and political drivers
- Worldview — Underlying assumptions and values
- Myth/Metaphor — Cultural narratives shaping perception
Output: Understand why people hold positions, not just what they believe
Persona Construction
Schwartz Values + Lakoff Moral Politics + Silicon SamplingFor each of 32 personas, systematically build psychological and political profiles:
- Create demographic profile (age, location, occupation, education, housing)
- Write biographical narrative grounding them in lived context
- Assign Schwartz value ratings (1-5 scale across 10 values)
- Classify moral frame (Strict Father / Nurturant Parent / Biconceptual)
- Map information ecosystem (media consumption, trust levels)
- Document political history and articulate hopes/fears in their voice
Output: 32 detailed personas (22 voters + 6 immigrants + 4 diaspora)
Persona-Candidate Assessment
Silicon Sampling Response GenerationFor each persona × candidate combination (32 × 7 = 224 assessments):
- Generate initial emotional reaction to candidate
- Analyze responses to specific policy proposals
- Articulate hopes and fears about that candidate
- Assign likelihood score (1-5 scale)
- Identify the single most important trigger factor
Output: Alignment matrix showing support patterns and voting blocs
Scenario Matrix Construction
2×2 Scenario Matrix (Shell/GBN Tradition)Define two critical uncertainties that shape Portugal's future trajectory:
- X-axis: Economic trajectory (Growth ↔ Crisis)
- Y-axis: Social openness (Cosmopolitan ↔ Nationalist)
Output: 4 structural scenarios + 7 candidate-specific scenarios
Temporal Projection
Three Horizons (Sharpe et al., 2016)For each scenario, develop a complete temporal trajectory:
- H1 — Present: Portugal January 2026 baseline conditions
- H2 — Transition: Key decisions, government formation, policy shifts, crisis responses
- H3 — Future: Portugal 2030 — what changed, what emerged, new challenges
Output: Each scenario includes a complete H1 → H2 → H3 trajectory
Experiential Vignettes
Experiential Futures Ladder (Candy, 2010)For each scenario, write 2-4 "Day in 2030" vignettes that make futures tangible:
- Select personas representing different perspectives
- Place them in a specific time, place, and situation
- Include sensory details (sight, sound, smell, texture)
- Show emotional experience and daily routine
- Reveal scenario implications through lived experience
Output: 26+ vignettes (500-800 words each)
Dialogic Simulation
Generate cross-persona conversations to surface tensions and potential bridges:
- Chega voter × Immigrant — on belonging and threat
- Urban progressive × Rural conservative — on values and change
- Young emigrant × Elderly pensioner — on generational priorities
- Healthcare worker × Patient — on SNS crisis
- Interior teacher × Lisbon professional — on territorial inequality
- Roma community × Mainstream voter — on discrimination
Output: 6 dialogues revealing conflicts and bridges
Synthesis & Analysis
Aggregate findings into actionable synthesis documents:
- Key tensions — 6 fundamental conflicts across Portuguese society
- Convergences — 7 areas of cross-spectrum agreement
- Scenario preferences by persona type
- Citizen decision guide for democratic deliberation
Bias Documentation & Limitations
Explicit acknowledgment of methodological limitations:
- LLM biases: Left-leaning default, WEIRD overrepresentation
- Researcher biases: Progressive values, urban perspective
- Structural biases: Voter focus, national frame
- Epistemological limits: Generative, not predictive
Scenario Matrix
Portugal Acolhedor
Welcoming growth with diversity
Prosperidade Excludente
Exclusive prosperity
Resistência Solidária
Solidarity through adversity
Declínio Autoritário
Authoritarian decline
Study Outputs
Process Flow
Key Epistemological Position
"Generative, not predictive" — This study explicitly rejects claims that LLM-generated personas can predict real human behavior. Research by Bisbee et al. (2024) shows LLM responses have less variance than real surveys. Instead, personas surface plausible perspective types and explore possibility space to support reflection and democratic deliberation.
What Makes This Methodology Distinctive
- Multi-layered integration: CLA, Three Horizons, Schwartz Values, Lakoff, and Experiential Futures working together
- Transparent about LLM limitations: Explicitly generative, not predictive; acknowledges reduced variation vs. human surveys
- Empathetic but critical: Includes far-right perspectives with genuine understanding but explicit critical analysis
- Experiential focus: Vignettes make futures tangible through lived experience, not abstract scenarios
- Democratic purpose: Designed to support reflection and deliberation, not manipulation
- Complete documentation: Full source citation, methodology explanation, and bias acknowledgment
Important Safeguards
- All scenarios presented as speculative, never as predictions
- Personas explicitly marked as synthetic, never presented as real individuals
- No electoral recommendation — study does not endorse any candidate
- Methods clearly explained for replication and critique
- Sources cited throughout with full references
✓ What this project IS
- • An empathetic exploration of diverse perspectives
- • A civic reflection tool
- • A participative foresight exercise
- • Transparent about methods and limitations
✗ What this project IS NOT
- • A poll or electoral prediction
- • An objective political analysis
- • An endorsement of any candidate
- • Representative of the actual population