32 Personas

Who are the Portuguese
voting in 2026?

Explore 32 synthetic personas representing the diversity of perspectives, values and concerns of contemporary Portuguese society.

Ana Catarina Figueiredo
Voter

Ana Catarina Figueiredo

41 years old · Castelo Branco (interior Centro)

Secondary school teacher (History and Geography)

André Filipe Oliveira
Voter

André Filipe Oliveira

24 years old · Bragança (from there; studying in Porto)

Psychology student + part-time waiter

António "Tó" Silva Moreira
Voter

António "Tó" Silva Moreira

47 years old · Santo Tirso, Greater Porto industrial belt

Machine operator at textile factory

Beatriz Almeida
Voter

Beatriz Almeida

23 years old · Coimbra (studying), family in Viseu

Master's student in Biomedical Engineering + part-time research assistant

Celestino Manuel Domingos
Non-Voter

Celestino Manuel Domingos

45 years old · Oeiras (Greater Lisbon)

IT Systems Administrator (multinational company)

Cristina Alves Duarte
Voter

Cristina Alves Duarte

39 years old · Cacém, Sintra municipality (Lisbon periphery)

Supermarket cashier (Continente)

Diogo Nascimento
Voter

Diogo Nascimento

31 years old · Almada, across the river from Lisbon

Environmental NGO project coordinator

Fernanda de Jesus Correia
Voter

Fernanda de Jesus Correia

76 years old · Vila Real de Santo António, Eastern Algarve

Retired (former fish canning worker)

Fernando Costa Pereira
Voter

Fernando Costa Pereira

55 years old · Leiria

Owner of small construction materials supply company

Inês Guerreiro
Voter

Inês Guerreiro

34 years old · Portimão, Algarve

Hotel receptionist (seasonal full-time, winter part-time)

Joaquim Pereira Lopes
Voter

Joaquim Pereira Lopes

58 years old · Barreiro, Margem Sul (south bank of Tagus)

Former steelworker, now security guard

José Manuel Rosado
Voter

José Manuel Rosado

61 years old · Near Mértola, Baixo Alentejo

Small farmer (sheep, cork, olives)

Jéssica Oliveira da Silva
Non-Voter

Jéssica Oliveira da Silva

32 years old · Lisbon (Mouraria/Martim Moniz area)

Restaurant worker (waitress/cook assistant)

Major Carlos Eduardo Mendes
Voter

Major Carlos Eduardo Mendes

48 years old · Oeiras (near Lisbon military facilities)

Army Major, staff position

Manuel Joaquim Ferreira dos Santos
Diaspora

Manuel Joaquim Ferreira dos Santos

62 years old · Champigny-sur-Marne (Paris suburbs)

Retired (former construction worker/painter)

Maria Helena Gouveia Nunes
Voter

Maria Helena Gouveia Nunes

71 years old · Funchal, Madeira

Retired (former hotel housekeeper)

Maria do Céu Baptista
Voter

Maria do Céu Baptista

68 years old · Near Fátima, Ourém municipality, Centro

Retired (former seamstress), occasional church volunteer

Mariana Santos
Voter

Mariana Santos

29 years old · Arroios, Lisbon

UX Designer at tech startup

Miguel Soares Teixeira
Voter

Miguel Soares Teixeira

44 years old · Cascais (returned to Portugal 2023)

IT Project Manager (remote for Dutch company)

Nigel Pemberton
Non-Voter

Nigel Pemberton

68 years old · Algarve (Lagos area)

Retired (former bank manager)

Oksana Petrenko
Non-Voter

Oksana Petrenko

38 years old · Cascais (temporary protection housing)

Former marketing manager; currently cleaning work + volunteer interpreter

Patrícia Alexandra Neves Fonseca
Diaspora

Patrícia Alexandra Neves Fonseca

36 years old · Zurich, Switzerland

Senior Data Scientist (pharmaceutical company)

Paulo Jorge Medeiros
Voter

Paulo Jorge Medeiros

52 years old · Ponta Delgada, São Miguel, Azores

Public sector worker (regional government, agriculture department)

Rajesh Kumar Thapa
Non-Voter

Rajesh Kumar Thapa

29 years old · Sintra (construction camp near development site)

Construction worker

Ricardo and Carla Ferreira
Voter

Ricardo and Carla Ferreira

43 years old · Matosinhos, Greater Porto

Middle manager at textile export company

Rui Miguel Fernandes
Voter

Rui Miguel Fernandes

36 years old · Amadora, Greater Lisbon periphery

Delivery driver (Uber Eats, Glovo)

Sérgio Monteiro
Diaspora

Sérgio Monteiro

38 years old · Beja (Alentejo)

Market trader (feiras) / occasional construction

Sónia Martins
Voter

Sónia Martins

38 years old · Setúbal

Nurse at Hospital de São Bernardo (SNS)

Tiago Ramos Henriques
Voter

Tiago Ramos Henriques

35 years old · Gaia, Greater Porto

Administrative assistant (adapted workplace)

Tyler Richardson
Diaspora

Tyler Richardson

34 years old · Lisbon (Alfama/Graça area, rotating rentals)

Freelance software developer / startup consultant

Vítor Manuel Carvalho
Voter

Vítor Manuel Carvalho

51 years old · Setúbal

Port worker (estivador)

Wilson Tavares Semedo
Non-Voter

Wilson Tavares Semedo

26 years old · Amadora (Greater Lisbon)

Warehouse logistics coordinator

About the Personas

Each persona was built based on real demographic data and includes:

  • • Values Profile based on Schwartz's framework
  • • Moral Framing according to Lakoff's theory
  • • Information Ecosystem and trusted sources
  • • Concerns, Hopes and Fears in their own voice